Julie’s Bicycle
We’re excited to be working with Julie’s Bicycle again on their launch next week. Here’s a little story I wrote for this week’s Wharf…
There are occasional flashes of glamour to the life of a sustainable events organiser. In between dealing with recycling, comparing energy tariffs and choosing which LED light is the right shade of magenta there are opportunities to let your hair down (in a sustainable way, of course).
I’m off to the launch of the British Music Experience at The O2.
This new exhibition will showcase all that’s great and good in Cool Britannia, from the Beatles to the Arctic Monkeys. It’s a great chance to celebrate our creative industries and the vital part they play in our lives.
In previous columns I have mentioned Julie’s Bicycle, and the work they are doing to reduce the greenhouse gas emissions associated with the UK music industry.
When you stop to think about the energy involved not only in physically manufacturing CDs, but also with travel by fans going to gigs and bands, you realise that there is a lot of work to be done.
Julie’s Bicycle has just launched their new initiatives, to reduce CO2 emissions from CD packaging. Those shiny plastic cases come at a huge cost.
Switching to a card alternative reduces this by around 95 per cent, and innovations in design mean that they will still fit in your CD rack.
Next up for Julie’s Bicycle is the launch of their Green Music Guide on March 12 aiming to reduce London’s music industry greenhouse gas emissions by 60 per cent by 2025.
Music fans in years to come may look back in disbelief at bands touring the globe and fans travelling miles to see them.
We’ve proved that we in Britain are a creative bunch. If we can use some of that same creativity to tackle climate change we could be on the right track.
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